EXHIBITION: Veronika Allmayer-Beck – VIA DOLOROSA

Veronika Allmayer-Beck
Via Dolorosa:
Gallery PM
September 3rd -13th, 2015

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Exhibition opening – September 3rd, 2015. at 7.30pm

After ten years in fashion and fashion design where everything changes quickly and constantly, which is actually the main characteristic of the fashion world, the energy gets lost in the process and one starts the quest for deeper meanings of life, a balanced durability in silence.  We grab and reach for the information, images – everything that surrounds us, without trying to mould it into something more meaningful that could give us stability and direction. Long lost are the classic harbours such as religion and tradition. We live faster, higher and louder. We have evolved, who still lives in their hometown?  We move, we travel, we reach out. The world has become available and we do not longer need to lead the lives our parents have lead. We build our own realities.This work is a very personal and private display of the desire to manifest oneself from a new perspective. It plays on the contradictions in the quest for a deeper sense in life, in this fast and consumption-based society. Is there a need for having something to believe in?

The VIA DOLOROSA, on the 14 paintings of redemption, leaning on the Stations of the Cross. 14 collages, made from recycling advertising flyers that surround us everyday on the street, in trams, mailboxes, front door, in our homes. The special supermarket offers, beverage cans, football news, daily junk; these imposed things include bling and kitsch, mainly associated with religious memorabilia. On the other hand, the kitsch of religious memorabilia, as “flashy“ as it is, is successfully overshadowed by the lack of taste and competition between big corporations. By recycling false “bling“ the artist will give a new shine to the real values. By recycling her beliefs she will try to build a new religion, and see what comes out of it.

Veronika Allmayer-Beck

Bigraphy

Veronika Allmayer-Beck is an Austrian fashion designer living in Milan, Italy. She studied Fashion Design at Central Saint Martins College of Art and Design in London, and worked in some of the world-famous design studios as a shoe and accessories designer for brands like Carol Christian Poell, Strenesse and Giorgio Armani. She went to an international school as a teenager, after which she studied business at WU Wien and then attended Cambridge Arts and Science at Cambridge. After ten years in fashion industry her focus switched to illustration. So far she has exhibited at the M.A.X Museum in Chiasso, the Austrian Cultural Forum in Moscow and the Triennale in Milan. She is currently teaching design at the IUAV university of Vencie, and the Politechnico, as well at the Polidesign in Milan.

The exhibition is financially supported by the City Office for culture, Education and Sports Zagreb.

 

Gallery Pm
Croatian Association of Fine Artists
Trg žrtava fašizma 16, 10000 Zagreb, Croatia

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